Celebrity-owned cannabis brands have matured from novelty to market leaders—returning real quality and consistency, not just star power. Drawing from industry and consumer reviews, we’ll take a look at the ten most respected celebrity brands today, highlighting their ethos, standout products, and direct web access.
Leafs By Snoop (Snoop Dogg)
Launched in 2015 and produced by Canopy Growth, Leafs By Snoop remains one of the longest-running and most trusted celebrity cannabis brands. Known for iconic strains such as Bananas, Northern Lights, and a high-CBD variant called 3D CBD, the brand offers premium flower, concentrates, edibles, and more in California and Colorado.
Shop Products: leafsbysnoop
Houseplant (Seth Rogen & Evan Goldberg)
Founded in 2021, Houseplant quickly won praise for its quality terpene-rich flower, design-led accessories, and elegant branding. Reviewers cite it as one of the best-overall quality celebrity lines.
Website: houseplant.com
Cookies (Berner)
Originally started in 2012, Berner’s Cookies has grown into an international cannabis lifestyle brand. Known for its proprietary genetics like Gelato and Girl Scout Cookies, Cookies delivers consistent flower, pre-rolls, vapes, edibles, and apparel across legal markets including California, New York, Texas, and Canada.
Website: cookies.co
Khalifa Kush (Wiz Khalifa)
Khalifa Kush was developed collaboratively with RiverRock in the early 2010s and represents Wiz’s full cannabis lifestyle brand. It offers OG Kush aromatic pre-rolls, edibles, and concentrates with national availability expanding into Nevada, Arizona, Utah, and beyond.
Website: khalifakush.com
Willie’s Reserve (Willie Nelson)
With roots in Nelson’s longtime advocacy for cannabis, Willie’s Reserve emphasizes sustainability and partnerships with independent farmers. Launched in 2015, the line includes flower, vape carts, pre-rolls, and merchandise sold in Colorado, Missouri, and Ohio.
Website: williesreserve.com
Marley Natural (Bob Marley Estate)
Developed by Privateer Holdings and Bob Marley’s estate in 2016, Marley Natural offers flower, pre-rolls, oil cartridges, and lifestyle goods including body care and smoking accessories. Focused on social impact through its Rise Up initiative and respectful brand storytelling rooted in Marley’s legacy.
Website: marleynaturalshop.com
Lion Order (Rohan Marley)
Founded by Rohan Marley—son of Bob—the brand marries Rastafari values with luxury cannabis. Lion Order offers ethically sourced, premium strains and emphasizes unity, healing, and cultural authenticity in every drop.
Website: lionorder.com
Dr. Greenthumb’s (B-Real of Cypress Hill)
Named after the rapper’s alter ego, this California-based dispensary and flower brand offers hand-selected, high-end strains across price points. B-Real has built his reputation on quality connoisseur cannabis offerings since opening retail locations in 2018.
Website: doctorgreenthumbs.com
The Blues Brothers (Belushi’s Farm) (Jim Belushi & Dan Aykroyd)
Rooted in Jim Belushi’s 93-acre cannabis farm in Oregon, this brand channels nostalgia and storytelling into strains like The Blues Brothers and Captain Jack’s. Featured in the show Growing Belushi, it’s known for garden-grown quality and Americana appeal sold in Illinois and other states.
Website: belushisfarm.com
Forbidden Flowers (Bella Thorne)
Launched in 2019, Forbidden Flowers is unapologetically bold and free-spirited. The brand features cheeky packaging and products across flower and CBD, while championing cannabis destigmatization and expungement reform.
Website: glasshousefarms.org
Why These Brands Stand Out
Industry reviews consistently praise these brands—not for celebrity charisma alone, but for quality genetics, transparent sourcing, terpene-rich profiles, and consistent consumer satisfaction. Market data—from streets to dispensaries—shows that well-executed celebrity lines now outsell many traditional brands at competitive prices. According to Leafly surveys and Hood Analytics data, top celebrity names continue to dominate volume sales and cultural relevance in licensed states.
Final Take
Celebrity cannabis brands are no longer about hype—they’re defining the market. From legacy icons like Snoop Dogg and Willie Nelson to modern disruptors such as Seth Rogen and Bella Thorne, each brand brings personality and purpose. With accessible websites, curated strain portfolios, and real-world performance, these ten brands offer gateways into premium cannabis experiences grounded in authenticity.
Consumers seeking star-driven quality should start here—and light up pages that deliver substance, style, and social good.