Influencer Power Driving the New Cannabis Marketing Wave
The cannabis industry’s strict advertising restrictions have pushed brands to adopt influencer partnerships and social‑media savvy as their primary marketing vehicles.
How Cannabis Brands Use Packaging and Merchandising to Build Identity
In today’s saturated cannabis marketplace, packaging, merchandising, and aesthetics are not simply finishing touches—they are fundamental to shaping brand identity and consumer trust.
Which U.S. Cannabis Brand Loyalty Program Delivers the Most Value?
Cannabis brands in the U.S. are increasingly turning to loyalty programs as a strategic tool to drive customer retention, boost basket-size, and foster brand affinity in a tightly regulated marketing environment.
Chasing the Drop: Why Limited‐Edition Cannabis Creates Instant Hype
Limited-edition cannabis releases tap into basic consumer psychology—scarcity creates desire. When a brand signals that a strain, pre-roll, or edible will only be released once or in tiny quantities, fans feel urgency to buy now or risk missing out.